More PR Beauty from Dove
There are two tricks to using PR in Brand building. The first and most difficult is to get the media to cover the story. The second is to make sure the story is told the way you want it told. Not the...
View ArticleClik here to view.
When a brand breaks its promise: The challenge for JetBlue
In my book, BrandSimple, I talk about JetBlue. Over the past few days everyone has been talking about JetBlue, but not for any of the reasons I chose to talk about it. I used it as an example of a...
View ArticleA Bold Opportunity for Ford to Turn the Cityâs Yellow Fleet to Green
A couple of months ago I wrote about Fordâs new Bold Moves branding campaign. I lauded the company for taking the initial steps required to revive its brand after years of tepid performance. Among...
View ArticleSaving a strong brand from toxic damage
It was about 25 years ago that Johnson & Johnson suffered one of the worst nightmares a consumer products company can face. Seven people died from ingesting Extra Strength Tylenol capsules that had...
View ArticleMy interview with Dan Schwabel
I recently had the pleasure of being interviewed by Dan Schwabel, the leading personal branding expert for Gen-Y, and founder of the popular site, PersonalBrandingBlog.com. During our conversation, he...
View Article
